Planned Obsolescence was an idea that come up before the second World War, but became very prevalent in the 1950's. It caused companies to release products that were in essence flawed. These flaws could be anything from not using a durable material, or making a product need replacing every so often. This caused consumer to create a cycle of buying a new product, using it, getting rid of it, and finally buying another product to repeat the cycle. many companies believed that at this point, planned obsolescence was the key to a strong economy for a populace that had a lot of excess money from the postwar boom.